About
I’m a digital designer and creative technologist working at the intersection of design, code, and craft.
Over the years, I’ve lead digital experiences and content systems inside large, well-known institutions, and ran an independent practice serving international clients from Brooklyn, taking projects from first conversation to launch.
The range is wide on purpose: UX and UI, web design and front-end development, WordPress engineering down to the unglamorous server level, motion, photography, video, and brand and content strategy. The thread tying it together is that I design and build.
The newer addition is the practical integration of AI into creative workflows, RAG systems, agentic tooling, and turning powerful-but-blunt models into useful collaborators. I came to it as an early adopter and stayed because it’s the most interesting design development I’ve encountered in years.
Running alongside the client and institutional work is a personal practice in generative and fine-art print — large-format pieces where new techniques and instincts get stress-tested before they show up in professional projects. The experimental work isn’t a side hobby; it’s where the next thing usually starts.
I studied Communication Design at Parsons and Philosophy at University of Belgrade.
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